May 16 - Two Blogs
Blog #7 - Greenwashing
In order to avoid greenwashing companies need to remain straight forward with the consumers. Companies need to avoid using any misleading copy, most importantly avoid making up words or terms that could be misinterpreted. Another key thing that companies should avoid is anything that could be interpreted as governmentally official when it may not be, for example any badges or seals on a product.
Blog #8 - Gold Rule
I think the golden rule can applied to the environment. If nature is thought of as our home it could be used as treat nature the way you'd want others to treat your home. For example, you wouldn't someone to litter in your yard so you shouldn't litter in the environment. Also this could be applied to the idea of wanting to be treated well in general so you should treat the environment well. There are also things we are doing to the environment that will come back to hurt us. Treating the environment well now will prevent the environment from hurting us later.
Sunday, May 15, 2016
Sunday, May 1, 2016
May 2 - New Rules of Green Marketing
Eco-Innovation
Ottman defines eco-innovation as "innovating at the concept stage, or developing entirely new products and services (including materials and technologies) capable of performing the same function as existing ones only with significantly less environmental impact." Essentially eco-innovation is going back to the drawing board to change the base level issues to be more environmentally sound. I definitely agree with this definition. In order to make these innovations happen we must go back to square one in order to evoke any change.
Advertising and innovation can go hand in hand or can remain completely separate. Sometimes a company may innovate something new and then need to advertise it after the fact. Other times a company may be looking for a change and advertisers may point out a place where they need to go back and make a change at the beginning.
Eco-Innovation
Ottman defines eco-innovation as "innovating at the concept stage, or developing entirely new products and services (including materials and technologies) capable of performing the same function as existing ones only with significantly less environmental impact." Essentially eco-innovation is going back to the drawing board to change the base level issues to be more environmentally sound. I definitely agree with this definition. In order to make these innovations happen we must go back to square one in order to evoke any change.
Advertising and innovation can go hand in hand or can remain completely separate. Sometimes a company may innovate something new and then need to advertise it after the fact. Other times a company may be looking for a change and advertisers may point out a place where they need to go back and make a change at the beginning.
Sunday, April 24, 2016
April 24 - New Rules of Green Marketing
Conventional VS. Green Marketing
Some of the comparisons in this chart are surprising to me. I think it is interesting that the target audience is thought of as "consumers" for conventional marketing while green marketing considers them "people." I definitely find it true that conventional advertising is more global than green marketing but I don't think it is true that all conventional advertising is one-size and that all green advertising is regionally tailored. I have definitely found traditional campaigns that tailor to the individual and green strategies that are much more broad. I also think that although green marketing has a positive intention with strategy, I feel that it can be just as competitive, secretive, and profit-maximizing as conventional marketing. I find that this chart is overall correct but also stereotypes conventional marketing as only sneaky and manipulative and green marketing as only beneficial to the world and I don't think that those roles are always 100 percent true.
Conventional VS. Green Marketing
Some of the comparisons in this chart are surprising to me. I think it is interesting that the target audience is thought of as "consumers" for conventional marketing while green marketing considers them "people." I definitely find it true that conventional advertising is more global than green marketing but I don't think it is true that all conventional advertising is one-size and that all green advertising is regionally tailored. I have definitely found traditional campaigns that tailor to the individual and green strategies that are much more broad. I also think that although green marketing has a positive intention with strategy, I feel that it can be just as competitive, secretive, and profit-maximizing as conventional marketing. I find that this chart is overall correct but also stereotypes conventional marketing as only sneaky and manipulative and green marketing as only beneficial to the world and I don't think that those roles are always 100 percent true.
Sunday, April 17, 2016
April 17 - New Rules of Green Marketing
Types of Green Consumers
I think out of all these types of green consumers I am most like a drifter. I feel as though I am very educated in what is good and bad for the environment but I don't always implement what I know into my everyday routines. The sentence "they boycott companies with questionable environmental reputations" is accurate to me. I would definitely avoid certain brands with poor reputations with the environment.
It is interesting to compare this to one of my roommates who I would say is a combination between a drifter and an unconcerned. She is definitely aware of environmental problems but often takes the approach of "well I'll be dead by the time that's a problem." Being from California she didn't know how to recycle before coming here and I often have to tell her what can and can't be recycled. She still just needs a little push further to care a little more than she does.
Types of Green Consumers
I think out of all these types of green consumers I am most like a drifter. I feel as though I am very educated in what is good and bad for the environment but I don't always implement what I know into my everyday routines. The sentence "they boycott companies with questionable environmental reputations" is accurate to me. I would definitely avoid certain brands with poor reputations with the environment.
It is interesting to compare this to one of my roommates who I would say is a combination between a drifter and an unconcerned. She is definitely aware of environmental problems but often takes the approach of "well I'll be dead by the time that's a problem." Being from California she didn't know how to recycle before coming here and I often have to tell her what can and can't be recycled. She still just needs a little push further to care a little more than she does.
April 17 - Sunday, No Impact Week (Eco-Sabbath)
This day was really easy in some aspects and more difficult in others. I had a hard time not using appliances in order to cook and I also needed to use my computer in order to do homework. But otherwise I did an okay job. I had an intramural softball game which required me to spend time outside with people that I may have otherwise spent using energy at home. We also walked out to our game which was nice because it was a nice day outside too. Also my roommates were at home watching TV and when I got there I influenced them to turn it off and we all sat outside on our balcony to enjoy the rest of the day.
This day was really easy in some aspects and more difficult in others. I had a hard time not using appliances in order to cook and I also needed to use my computer in order to do homework. But otherwise I did an okay job. I had an intramural softball game which required me to spend time outside with people that I may have otherwise spent using energy at home. We also walked out to our game which was nice because it was a nice day outside too. Also my roommates were at home watching TV and when I got there I influenced them to turn it off and we all sat outside on our balcony to enjoy the rest of the day.
April 16 - Saturday, No Impact Week (Giving Back)
This day was mostly about reflection for me. Being in a sorority has made it really easy to get involved in the community and give back. We have required community service hours for each term. Through this I have volunteered at many places from a 5k to a children's after school programs for homeless youth. This day definitely made me think about how to give back to the community while also giving back to the Earth.
This day was mostly about reflection for me. Being in a sorority has made it really easy to get involved in the community and give back. We have required community service hours for each term. Through this I have volunteered at many places from a 5k to a children's after school programs for homeless youth. This day definitely made me think about how to give back to the community while also giving back to the Earth.
April 15 - Friday, No Impact Week (Water)
This day was pretty eye opening for me. I've always thought I was pretty good at conserving water: carry around a reusable water bottle, take shorter showers. Pretty simple. But reading through the how to guide about the water day there is so much wasted water. I never thought about how much water is wasted from toilet flushing or how much water could be reused for other things. In cooking on this day I tried to reuse my water. I made pasta and veggies so I first boiled the pasta and then used the same water to steam some vegetables. This is such an easy way to conserve water and I feel like I can easily implement this into my every day routines.
This day was pretty eye opening for me. I've always thought I was pretty good at conserving water: carry around a reusable water bottle, take shorter showers. Pretty simple. But reading through the how to guide about the water day there is so much wasted water. I never thought about how much water is wasted from toilet flushing or how much water could be reused for other things. In cooking on this day I tried to reuse my water. I made pasta and veggies so I first boiled the pasta and then used the same water to steam some vegetables. This is such an easy way to conserve water and I feel like I can easily implement this into my every day routines.
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