This series of ads is about the overfishing of blue fin tuna and how this is a growing problem but also how much it is ignored compared to other environmental problems in the world.
This ad is informative about this growing issue and clearly shows that it isn't getting enough attention in our world (pragmatic). The ad also appeals to a more emotional side by comparing the fish, that aren't very pretty, to cuter animals that most of the world can agree need our help. People will then care more about the fish to way they care about these other creatures (constitutive).
